Privacy policy

Last updated: October 30, 2023

The privacy of your data—and it is your data, not ours!—is a big deal to us. In this policy, we lay out: what data we collect and why; how your data is handled; and your rights with respect to your data. We promise we never sell your data: never have, never will.

What we collect and why

Our guiding principle is to collect only what we need. Here’s what that means in practice:

Identity and access

When you sign up for Aperitiffo, we ask for identifying information such as your name and email address. That’s so you can personalize your new account, and we can send you product updates and other essential information. We may also send you optional surveys from time to time to help us understand how you use our products and to make improvements. With your consent, we will send you our newsletter and other updates. We sometimes also give you the option to add a profile picture that displays in our products.

We’ll never sell your personal information to third parties.

Product interactions

We store on our servers the content that you upload or receive or maintain in your account. This is so you can use our products as intended. We keep this content as long as your account is active. If you delete your account, we’ll delete the content.

General Geolocation data

For most of our products, we log the full IP address used to sign up a product account and retain that for use in mitigating future spammy signups. We also log all account access by full IP address for security and fraud prevention purposes, and we keep this login data for as long as your product account is active.

Website interactions

We collect information about your browsing activity for analytics and statistical purposes such as conversion rate testing and experimenting with new product designs. This includes, for example, your browser and operating system versions, your IP address, which web pages you visited and how long they took to load, and which website referred you to us. If you have an account and are signed in, these web analytics data are tied to your IP address and user account until your account is no longer active. The web analytics we use are described further in the Advertising and Cookies section.

Advertising and Cookies

Aperitiffo runs contextual ads on various third-party platforms such as Meta. Users who click on one of our ads will be sent to the Aperitiffo site.

We also use persistent first-party cookies and some third-party cookies to store certain preferences, make it easier for you to use our applications, and perform A/B testing as well as support some analytics.

A cookie is a piece of text stored by your browser. It may help remember login information and site preferences. It might also collect information such as your browser type, operating system, web pages visited, duration of visit, content viewed, and other click-stream data. You can adjust cookie retention settings and accept or block individual cookies in your browser settings, although our apps won’t work and other aspects of our service may not function properly if you turn cookies off.

Voluntary correspondence

When you email Aperitiffo with a question or to ask for help, we keep that correspondence, including your email address, so that we have a history of past correspondence to reference if you reach out in the future.

We also store information you may volunteer, for example, written responses to surveys. If you agree to a customer interview, we may ask for your permission to record the conversation for future reference or use. We will only do so with your express consent.

Your rights with respect to your information

At Aperitiffo, we strive to apply the same data rights to all customers, regardless of their location. Some of these rights include:

  • Right to Know:
    • You have the right to know what personal information is collected, used, shared, or sold.
    • We outline both the categories and specific bits of data we collect, as well as how they are used, in this privacy policy.
  • Right of Access:
    • This includes your right to access the personal information we gather about you.
    • Your right to obtain information about the sharing, storage, security, and processing of that information.
  • Right to Correction:
    • You have the right to request correction of your personal information.
  • Right to Erasure / “To Be Forgotten”:
    • This is your right to request, subject to certain limitations under applicable law, that your personal information be erased from our possession and, by extension, from all of our service providers.
    • Fulfillment of some data deletion requests may prevent you from using Aperitiffo services because our applications may then no longer work. In such cases, a data deletion request may result in closing your account.
  • Right to Complain:
    • You have the right to make a complaint regarding our handling of your personal information with the appropriate supervisory authority.
  • Right to Restrict Processing:
    • This is your right to request restriction of how and why your personal information is used or processed, including opting out of the sale of your personal information.
    • (Again: we never have and never will sell your personal data.)
  • Right to Object:
    • You have the right, in certain situations, to object to how or why your personal information is processed.
  • Right to Portability:
    • You have the right to receive the personal information we have about you.
    • And the right to transmit it to another party.
  • Right to not Be Subject to Automated Decision-Making:
    • You have the right to object to and prevent any decision that could have a legal or similarly significant effect on you from being made solely based on automated processes.
    • This right is limited if the decision is necessary for the performance of any contract between you and us, is allowed by applicable law, or is based on your explicit consent.
  • Right to Non-Discrimination:
    • We do not and will not charge you a different amount to use our products, offer you different discounts, or give you a lower level of customer service because you have exercised your data privacy rights.
    • However, the exercise of certain rights may, by virtue of your exercising those rights, prevent you from using our Services.

Many of these rights can be exercised by signing in and updating your account information. Please note that certain information may be exempt from such requests under applicable law. For example, we need to retain certain information in order to provide our services to you.

What happens when you delete content in your product accounts

If you choose to cancel your account, your content will become immediately inaccessible and should be purged from our systems in full within 60 days. This applies both for cases when an account owner directly cancels and for auto-canceled accounts.

Data retention

We keep your information for the time necessary for the purposes for which it is processed. The length of time for which we retain information depends on the purposes for which we collected and use it and your choices, after which time we may delete and/or aggregate it. We may also retain and use this information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. Through this policy, we have provided specific retention periods for certain types of information.

Location of site and data

Our products and other web properties are operated in the United States. If you are located in the European Union, UK, or elsewhere outside of the United States, **please be aware that any information you provide to us will be transferred to and stored in the United States**. By using our websites or Services and/or providing us with your personal information, you consent to this transfer.

Changes and questions

We may update this policy as needed to comply with relevant regulations and reflect any new practices. Whenever we make a significant change to our policies, we will refresh the date at the top of this page and take any other appropriate steps to notify users.

Have any questions, comments, or concerns about this privacy policy, your data, or your rights with respect to your information? Please get in touch by emailing us at [[email protected]](mailto:[email protected]) and we’ll be happy to try to answer them!